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What is Podcasting?

The actual word “podcasting” is a blend of the words “broadcasting” and “iPod.” Apple was lucky enough to have their brand tied to the term, even though this technology can be used with your computer with some music software like Windows built-in Media Player or iTunes for Mac, or even your smartphone or MP3 player.

Podcasting os a type of audio broadcasting on the internet. It’s more than just downloading a song from the internet and listening to it on your device of choice. The difference is that podcasting involves RSS feed and content syndication. Rather than going through audio files through search, podcasting is all about having the files come to you through syndication.

You subscribe to podcasts just like you would to blogs. Podcasts are often distributed through a blog, after which you can either instruct your reader to download new podcasts when they become available, or they can manually select the podcasts they would like to download. A special software will be required to do this, which is referred to as a “podcaster.” This podcaster checks to see if any new audio files have been published, and automatically downloads them onto the computer or portable player.

Why Do People Listen to Podcasts?

People who are looking to select the type of audio content they’d like to listen to – rather than depending on what the TV or radio is delivering at any given time – are attracted to podcasts. It has common attractions to other time-shifting technologies, such as TIVO, that allow listeners to download files whenever they feel like it. The convenience that comes attached with podcasts is a huge reason why they are so popular, and why people would want to tune in.

While television and radio are essentially programs for the masses, podcasts are much more narrow in focus, which attracts those who are specifically interested in a certain topic to look for programs through which they’ll subscribe and listen to. Thousands of podcasts are available that target specific niches to attract those who are looking for particular topics that would otherwise be too obscure for TV or radio to cover.

Why Make a Podcast?

Podcasting is an easy, quick and cost-effective way to communicate your ideas to the world. Anyone with internet connection and a computer or mobile device can access your message from across the globe. Podcasters typically like to deliver their files in a specific series in a particular order, spaced out evenly over a certain time period. There is very little equipment needed to get started, all of which is probably already in your arsenal – a computer, microphone, and podcasting software.

Podcasters are typically looking to build an online following, and often like to open the lines of communication for feedback from their listeners. Even business owners are starting to realize the power of podcasting, and are increasingly using this technique to reach a greater market to expand their brand and market their products or services. It’s a cheap way to advertise to such a large mass of people.

How Podcasting is Changing the Face of Media

Podcasting is changing media content revolution that gives people the ability to distribute their ideas across the globe and create a following of fans. It has had a significant impact on traditional industries like journalism, education and entertainment. Now a days people are podcasting using ipads and iphones.

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