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What is Podcasting?

The actual word “podcasting” is a blend of the words “broadcasting” and “iPod.” Apple was lucky enough to have their brand tied to the term, even though this technology can be used with your computer with some music software like Windows built-in Media Player or iTunes for Mac, or even your smartphone or MP3 player.

Podcasting os a type of audio broadcasting on the internet. It’s more than just downloading a song from the internet and listening to it on your device of choice. The difference is that podcasting involves RSS feed and content syndication. Rather than going through audio files through search, podcasting is all about having the files come to you through syndication.

You subscribe to podcasts just like you would to blogs. Podcasts are often distributed through a blog, after which you can either instruct your reader to download new podcasts when they become available, or they can manually select the podcasts they would like to download. A special software will be required to do this, which is referred to as a “podcaster.” This podcaster checks to see if any new audio files have been published, and automatically downloads them onto the computer or portable player.

Why Do People Listen to Podcasts?

People who are looking to select the type of audio content they’d like to listen to – rather than depending on what the TV or radio is delivering at any given time – are attracted to podcasts. It has common attractions to other time-shifting technologies, such as TIVO, that allow listeners to download files whenever they feel like it. The convenience that comes attached with podcasts is a huge reason why they are so popular, and why people would want to tune in.

While television and radio are essentially programs for the masses, podcasts are much more narrow in focus, which attracts those who are specifically interested in a certain topic to look for programs through which they’ll subscribe and listen to. Thousands of podcasts are available that target specific niches to attract those who are looking for particular topics that would otherwise be too obscure for TV or radio to cover.

Why Make a Podcast?

Podcasting is an easy, quick and cost-effective way to communicate your ideas to the world. Anyone with internet connection and a computer or mobile device can access your message from across the globe. Podcasters typically like to deliver their files in a specific series in a particular order, spaced out evenly over a certain time period. There is very little equipment needed to get started, all of which is probably already in your arsenal – a computer, microphone, and podcasting software.

Podcasters are typically looking to build an online following, and often like to open the lines of communication for feedback from their listeners. Even business owners are starting to realize the power of podcasting, and are increasingly using this technique to reach a greater market to expand their brand and market their products or services. It’s a cheap way to advertise to such a large mass of people.

How Podcasting is Changing the Face of Media

Podcasting is changing media content revolution that gives people the ability to distribute their ideas across the globe and create a following of fans. It has had a significant impact on traditional industries like journalism, education and entertainment. Now a days people are podcasting using ipads and iphones.


Audio Set Up for Podcasting and Audio Blogging

There are tons of bloggers out there who make good use of podcasting to get their names out there on the world wide web, so why not you? Here are some tips about setting up your audio for podcasting.


A podcast is nothing without decent sound. After all, you want your audience to be able to hear you clearly. Other than your computer, the only piece of hardware you really need is a good microphone.

Most likely, the computer you’re using comes built-in with a microphone. While this might be the most cost-effective option for you, it’s not really going to give you the clearest audio, although it’s doable of necessary. For as little as $30, you can get a half-decent microphone.

The computer itself needs to have a good amount of RAM in order to house your audio files. It’s recommended to have at least 500 MHz accompanied by at least 350 megs of RAM.


Podcasting software is what you need to create professional-sounding podcasts and help you publish it to your blog or website. The best software out there will come equipped with an all-in-one solution that encompasses all the components of podcasting, such as recording, editing and publishing your audio files.

More specifically, it’s the publishing ability of podcast software that sets it apart from a traditional audio editor. Podcast software allows you add tags and descriptions and post to your blog. Basically, podcast software helps you get our choice heard by the public.

If you plan on interviewing on your podcast, then you have to get your hands on calling software too. Skype will do just fine for this function. It can easily be downloaded onto your Mac or PC and is a fabulous way to connect with others.

Adobe Audition is a great podcast software that allows you to record directly into while utilizing Skype. It comes attached with a cost of $19.99 per month. If you use other Adobe products, you can purchase the Adobe Cloud Package for $49.99/month.

If you’re looking for something free, Audacity is a great choice for both Mac and PC users. It allows you to record and edit your podcast, although it doesn’t come with the same functions as Adobe Audition. But for no-charge, it can definitely work. GarageBand is also a great no-cost option for Mac users, which will also help you get a basic job done.

Your Podcasting Technique

After you’ve turned on your computer and mic and loaded your Audio Recorder application, it’s time to start recording. Set the levels accordingly, based on the volume of what you’ll be recording (will you be speaking? yelling? singing? playing music?). Simply record your voice, then record any additional material and import everything into your podcasting software to mix and edit it. After you’ve edited your recording to your level of satisfaction, export it. And you’re done!